The task was to analyse the The Times Online website focusing on the following areas. It has really made me look differently at websites which I think is a positive aspect of completing this task.
Searchability
When searching for ‘The Times Online’ on Google, it gives results with the first four options presenting different areas of the website. The user is confronted with a wide selection such as world news, life and style, sport, business and entertainment. This is useful for the reader as they can select an area of the website and be transferred to it immediately. Conversely, the Times is a well known and popular newspaper, therefore current users and similarly new users won’t need the use of a search engine.
Usability
Usability refers to the ease of use a user has when accessing a website. To ensure the usability of the site met the needs of the reader, a series of links were tested to show the site was technically stable. A series of news story’s links were checked and each loaded up very quickly enabling the user to keep concentration on the story. Overall, usability of the website is quick and simple making it easier for the user to navigate around. Redish (2007) suggests ‘a useful homepage makes it instantly clear what the site is about’. The Times Online brings together a range of usability and navigational techniques in order to make the user aware of the type of website it is. In this instance, The Times Online follows on on-screen newspaper structure, so we know the focus is largely news.
Navigation
From critically analysing the website, it is seen that it is quick and easy to search for topics as it has its own search function giving relevant results to the users search. The Times Online may look complicated at first glances as there are many stories and images but all sections are laid out professionally making it simple for the user to select where they want to go. The navigation on this website is very detailed so when the user clicks on one, they are given more options within any given topic. For example, the money section gives a wide range of choices including ‘property & mortgages’ and ‘savings’ and ‘investments’. The navigation of The Times Online is very effective, making it a widely used website amongst internet users.
Design
The home page acts as a navigational ground for the user. There is full use of all links so the user can always return to the home page by clicking on The Times Online logo. The Times Online has used the form of non hierarchical menus as a navigation technique. Although The Times Online website employs a detailed design, it is very clear to the user’s eye making them understand everything it has to offer. It’s well designed, spread out template makes for an enjoyable experience as user’s can easily navigate from story to story.
Content
There is a good selection of well written stories on this site, as you would expect from a major newspaper. As a user of this website, you are immediately drawn into the main headlines from the day and then further down you are given an insight into the top stories in the business and sport world. This makes the visiting experience of the user effortless and uncomplicated. On the right hand side of the screen, opposite the main headlines, the user is presented with short sentenced descriptions of the ‘most read’ stories, ‘most commented’ and ‘most curious’ stories to generate interest amongst its users.
Video and Audio
The stories shown on this website make use of different mediums. This site contains a video section, under the ‘news’ tab, found at the top of the page, showing the latest videos from the top stories. It also gives the user the option to select videos to view from various topic areas including business, arts, driving, life and style, and sports. The Times Online promotes other websites such as the BBC, YouTube and Daily Tube with updated links to interesting videos.
User generated content and interactivity
Through analysis of the website, it has shown that The Times Online encourages user interactivity and content submitted by the user. There is a wide range of blogs and a comment section allowing the user to input there thoughts and take part in forums through discussion. In addition, users can take part in live web chats. This includes talking to other users and receiving feedback immediately, about certain subjects. Furthermore, the readers of this site can interact by voting in various polls on events that take place. The Times Online promotes user generated content through web 2.0 where users can publish their own content and comment on other peoples content.


















